European Challenge Tour Event Gains Schüco Sponsor

Schüco International, a German engineering firm, has clinched the title sponsorship of The Princess, a tournament of golf’s European Challenge Tour. The event will enter its third year in the summer of 2011.

The tournament will now be known as The Princess by Schüco with the deal thought to be worth around the same figure as the prize fund which stands at US$130,000.

Schüco International president and chief executive officer, Dirk Hindrichs said: “We are proud to be the presenting sponsor of The Princess. We are all about the future – a sustainable future. Our technology is developed to ensure comfort, without sacrificing any of our scarce natural resources. The Princess is all about investing in the future too, in the next generation as well as the ones to follow. In golf, we see a game played outdoors in harmony with nature, we see precision and technology applied in a gentlemanly manner to achieve seemingly effortless power.”

In addition Alain de Soultrait, Challenge Tour director, stated: “An already strong tournament has become even stronger with the announcement of Schüco as title sponsors. With the support of Henrik Stenson, who won the Challenge Tour Rankings in 2000, and now a well-respected company such as Schüco on board, The Princess has a very bright future. The Challenge Tour shares the same vision of investing in the future, so our partnership with Schüco is a natural fit.”