European Athletics Clinches EBU Extension
By Community | December 16, 2010
European Athletics have announced the renewal of its long-running contract with the European Broadcasting Union (EBU). The partnership has been in place since 1981 and was extended for the period 2012-2015.
European Athletics and EBU signed the new contract on Wednesday 15 December at the EBU headquarters in Geneva.
The contract renewal will cover all of European Athletics’ major events including the Helsinki 2012 and Zurich 2014 European Athletics Championships, the Göteborg 2013 European Athletics Indoor Championships and the 2015 indoor championships which is yet to be awarded.
The agreement also covers the European Team Championships and European Cross Country Championships taking place during the four-year contract period.
European Athletics President Hansjörg Wirz said, “I am very pleased that we are continuing our valued partnership with EBU. Our agreement is a vital part of our ongoing aim to increase the popularity of athletics around Europe.
“EBU gives us the biggest platform to promote our sport on public free-to-air TV channels throughout the continent, which is an extremely important consideration for us.”
Stefan Kürten, EBU Director of Sports & Business Department added: “I am very pleased that we have reached an agreement with European Athletics for another four years. This demonstrates our commitment to support all major sports and federations aiming to reach the largest audience in Europe.”