European Athletics Announces Worldwide Deal with EBU

European Athletics has agreed a worldwide deal with the European Broadcasting Union (EBU) for the sale of media rights outside of Europe for the period 2012-2015.

The partnership, which has been in place since 1981, was extended for the period 2012-2015 making the EBU the exclusive media partner of European Athletics.

The new commitment will cover all of European Athletics’ major events including the Helsinki 2012 and Zurich 2014 European Athletics Championships, the Göteborg 2013 European Athletics Indoor Championships and Prague 2015 indoor championships.

The agreement also covers the European Team Championships and European Cross Country Championships taking place during the four-year contract period.

European Athletics President Hansjörg Wirz said: “I am very pleased that we have reached an agreement with EBU to be responsible for the sale of our championship programme outside Europe.

“With the sales expertise of EBU this agreement gives us a fantastic platform to promote our sport on media platforms throughout the world, which is an extremely important consideration for us.”

Stefan Kürten, EBU director of Sports and Business, commented: “This agreement demonstrates our commitment to the sport of athletics, and we will work hard to reach the largest audience possible worldwide – an audience the sport deserves.”

Julien Ternisien, EBU head of Sports Rights of Summer Sports, added: “This contract provides European Athletics with a strong and reliable partner that will showcase an attractive championship programme to broadcasters around the world, with the aim of increasing audiences in key athletics markets outside of Europe.”