Europa League Scores On Italian TV

Despite the all-English final, the Europa League last night did well on Italian television for Sky Italia.

The match pulled 2.588 million viewers on Sky’s free digital terrestrial channel TV8 with a 10.4% market share. It also had 849,000 on the Sky pay-TV platform. Taken together, the combined audience made the match the number one show in Italian prime time yesterday.

In The Netherlands, Chelsea’s victory ran a relatively weak 12th in the list of biggest audienes. RTL7 has 749,000 viewers with a Dutch market share of 16.1%