Europa League Ignites RTL’s Nitro
By Jay Stuart | November 9, 2018
German free-to-air channel Nitro (owned by RTL) boosted its profile with live coverage of a key Europa League match last night, doubling its usual market share.
The clash between Celtic and RB Leipzig pulled 1.31 million viewers and a 4.3% market share for the first half, rising to 1.6 million and 6.8% in the second half.
The market share for Nitro (launched in 2012 as RTL Nitro), which targets a male audience, is normally under 2%.
The group game was also streamed on OTT service DAZN.
DAZN was the only German window for the Europa League matches Apollon Limassol versus Eintracht Frankfurt and Bayer Leverkusen versus FC Zürich.