Euronics Extends Mercedes-Benz Partnership in DTM

By Community | October 20, 2014

EURONICS, one of the leading buying groups in the German consumer electronics market, has renewed its partnership with Mercedes-Benz in the DTM Championship.

Since the start of the 2013 DTM season, EURONICS have been the main sponsors of the blue EURONICS Mercedes AMG C-Coupé with the yellow star driven by Gary Paffett. With 20 wins to his name, the Briton has achieved the most wins of any driver currently active in the DTM.

Benedict Kober, Member of the Board at EURONICS Deutschland eG: “This joint cooperation with Mercedes AMG in motor racing is a great success for EURONICS. Sponsorship increases awareness of our brand and gives it an emotional dimension.

“Of course, we would like to be higher up the standings this season, but that’s ultimately what makes motor racing so interesting, that it is very difficult to predict how the series is going to progress. The main point is that both EURONICS and Mercedes share the desire to always do their best and so, we will start the new 2015 season with that in mind.”

Wolfgang Schattling, Head of Motorsport Marketing Communications: “We aim to develop long-term partnerships in the DTM and are delighted to continue our successful cooperation with EURONICS next year. EURONICS is a strong brand whose values ​​perfectly fit our own.

“Having the best possible technology and being passionate about always doing your best play a key role both in motor racing and in the consumer electronics market. I am certain that we will be able to implement more exciting joint projects in our third year to our mutual benefit.”