Euroleague take a gamble on Sportingbet

Euroleague Basketball has signed a new four-year deal with Sportingbet.

The deal makes Sportingbet the Official Betting Partner of Euroleague Basketball in Greece.

Currently in its first season, cheap the agreement comes after a decade-long relationship between Euroleague Basketball and Sportingbet that dates back to 2005.

The new four-year agreement is the first that Euroleague Basketball has developed together with its joint venture partner, find IMG, under a new commercial rights structure.

Jordi Bertomeu, Euroleague Basketball President and CEO said: “We will be working going forward with Sportingbet here in Greece for the next four years, and we hope many more years in the future.”

Yannis Capodistrias, Sportingbet Greece General Manager added: “Big moments are the moments we love at Sportingbet and now, with this new strategic partnership with Euroleague Basketball and IMG, we seek to be a national partner with them.”

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