Euroleague Basketball to Adopt Google Glass for First Time

April 9, 2014

Euroleague Basketball are set to become the first European basketball competition to adopt Google Glass during their games.

The game between FC Barcelona vs. Laboral Kutxa Vitoria game on Thursday April 10th will generate content on eyewar computer Google Glass after a partnership with the University of La Salle.
The next step will be to bring Google Glass to the 2014 Turkish Airlines Euroleague Final Four from May 16 to 18 in Milan, Italy.

“New technologies are providing sports organizations with new opportunities and new ways to communicate with the fans,” Alex Ferrer Kristjansson, Euroleague Basketball’s Brand & Communication Director, said. “This partnership with the University of La Salle will allow Euroleague Basketball to explore the possibilities with the Google Glass, experimenting with new tools for basketball professionals and new ways of getting the fans closer to the action and to its stars.”

Fans will be able to see the action from Thursday’s game through the eyes of the protagonists: players, coaches and referees.
In marking objectives for their partnership, Euroleague Basketball and University of La Salle are pursing ways in which technology can help develop the sport and new means of interaction with fans.

This game is the first of different test projects that will help both entities understand the possibilities for building new technology applications for both professionals and fans in the future.

“We’re grateful to our partner, Euroleague Basketball, for the opportunity to implement this pilot project in such a high-profile competition,” Chris Kennett, director of the Undergraduate Business School at La Salle-Ramon Llull University, said. “Professional sports have always been a testing ground for cutting-edge technologies and the Google Glass is no different. This is a technology that will change the way we live, and sports such as basketball will be at the heart of its development.”