Euroleague Basketball signs Turkish Airlines as title sponsor
July 27, 2010
Euroleague, Europe’s premier basketball league, is to be named Turkish Airlines Euroleague Basketball starting from next season.
The agreement is the first-ever title sponsorship deal for the Euroleague and will run for the next five seasons, with an option to extend it for a further five.
Euroleague CEO Jordi Bertomeu said: “We have been working for a long time to find the right title partner that could satisfy not only the economic value of becoming a title sponsor but becoming a partner, with a commitment to the growth of basketball across the globe.”
Turkish Airlines chairman Hamdi Topcu added: “After [striking] great partnerships with Barcelona FC and Manchester United, two of the most important football brands, it is a privilege for us to partner with the Euroleague, one of world’s most prestigious basketball organisations and Europe’s biggest basketball league.”