Euroleague Basketball Signs Russian Broadcast Deals with Sport 1 & NTV Plus Sport Plus

By Community | October 16, 2014

Euroleague Basketball have announced today broadcast agreements in Russia with Sport 1 and NTV Plus Sport Plus

The new agreement will offer fans in Russia not only the games of all three teams from the country participating in the competition – CSKA Moscow, Nizhny Novgorod and Unics Kazan – but many more of the best in Turkish Airlines Euroleague action from across the continent.

A total of 120 Euroleague games are to be broadcast on the public digital terrestrial television channel Sport 1 and on NTV Plus Sport Plus, the DTT channel of NTV Plus, as well as on NTV Plus pay channels. The agreement was reached with the cooperation of the broadcasters, the Russian clubs in the Euroleague, and IMG, Euroleague Basketball’s partner in Russia.

Andrea Bassani, Chief TV and New Media Rights Officer, Euroleague Basketball: “The chance to reach more people than ever in the most-populated country where our games are played makes this a breakthrough agreement for Euroleague Basketball and our three clubs in Russia. I wish to thank all parties for their true cooperation in helping to give the Turkish Airlines Euroleague and our clubs more exposure and thereby giving fans in Russia readier access to the great basketball they deserve to see.”

Andrey Vatutin, President and Chief Executive Officer, CSKA Moscow: “Both CSKA and the Euroleague consciously aimed at returning basketball to public channels in Russia, and I consider the agreement as the first and very successful step in this direction.

“True basketball fans will be able to watch practically all games on NTV Plus channels, and the fans of Russian clubs get a chance to watch their favorite teams on digital Sport 1 and NTV Plus Sport Plus channels. It is very serious addition to the basketball audience in comparison to the previous seasons. I am sure that significantly expanding TV exposure in Russia will lead to a growth in popularity of the strongest European competition, in particular, and of basketball overall.”

Evgeniy Bogachev, President, Unics Kazan: “There is no doubt that it is very important to have a Russian broadcaster as a TV rights holder of the Euroleague. This will definitely mean further promotion of basketball in Russia.”