Euroleague Basketball Secures New Partnership With Dogus Group
September 2, 2015
Euroleague Basketball has agreed a new partnership with one of Turkey’s largest private-sector conglomerates, Dogus Group.
At the core of the partnership are mutual goals relating to corporate social responsibility as well as pan-European and regional sponsorship for some of the Group’s companies that will be part of both the Turkish Airlines Euroleague and Eurocup’s marketing partnership programmes.
The partnership is an opportunity for Euroleague Basketball and its shareholders to work closely with Dogus Group’s eight industrial divisions (financial services, automotive, construction, media, tourism and services, real estate, energy and entertainment).
“We are very proud to partner with Dogus Group, which has shown its great commitment to community values and to basketball,” said Jordi Bertomeu, Euroleague Basketball President & CEO.
“This deal will boost the impact of Euroleague’s social programmes and will also contribute to the growth of the sport at an international level.”
Dogus Group Chief Soft Power Officer Semih Yalman said; “As a group that provides service with more than 250 companies across 26 countries, we are proud to cooperate with Euroleague Basketball, one of the most prestigious platforms in the world.
“This is another major step for us on an international platform, and we intend to communicate more effectively with our stakeholders. We believe that the cooperation will add value to Turkish and European Basketball, and hope that the collaboration is long-lasting and successful for both parties.”