Euroleague Basketball Secures Multiple Partnership Extensions

June 15, 2015

Euroleague Basketball has agreed renewed partnerships with three of its existing sponsors in multi-year deals. 

VTB Arena park, partners of Euroleague since 2012, has extended its agreement with Euroleague Basketball for another season.

The agreement features different marketing rights such as presence in all of Euroleague’s communication and branding platforms, activation opportunities around Euroleague games, as well as the commitment to organize a future edition of the Turkish Airlines Euroleague Final Four.

“We are pleased with the renewal of the agreement with the Euroleague. Our collaboration during three previous seasons has enabled a significant increase in the awareness of the VTB Arena park project in general and among basketball fans in particular,” said Andrey Peregoudov, Senior Vice-President VTB Bank and head of the VTB Arena park project.

“We want to stress our readiness to hold such a respected event as the Euroleague Final Four in the nearest future. The recent development in our relations helps us to speak about it with greater confidence.”

Travel and events agency Detur, who started its partnership with Euroleague Basketball in 2012, will remain as Euroleague Basketball’s partner for the next season.

“We are proud to be part of the most important European basketball organization for one more year,” Ilgaz Bağlıkaya, Detur Business Development Supervisor, said. “The engagement we gladly assume is a responsibility and the proof of our mutual growth resulting from the synergy between tourism and basketball.”

EFES Pilsener, which started its collaboration with Euroleague Basketball in 2008, will continue its sponsorship of the Euroleague for another two seasons, during which it will continue to provide fans with entertainment opportunities, culminating each season at the Final Four. With this extension, EFES Pilsener becomes the brand holding the longest marketing partner relationship with the Euroleague.

“Euroleague Basketball is the most prestigious basketball organization of Europe with unrivalled reach and professional standards,” said Selda Çelik, Marketing Director, International Brands, Anadolu EFES.

“We are proud to share that our long-lasting partnership with Euroleague will continue through the upcoming seasons.  EFES, the No.1 Mediterranean beer, will continue to be the official beer partner of Euroleague Basketball.”

With these three new agreements, Euroleague Basketball puts itself in the healthiest position of its history as regards to sponsorship income, which had already doubled in the last five seasons, and will now grow an additional 15% for the upcoming 2015-16 season.

That 15% growth is due to rise further with not only the expected renewal of existing partnerships but the announcement of new projects and partnerships in the weeks to come.

“Once again, these extensions prove that brands who have trusted us are getting a true return on their investment and are willing to continue trusting Euroleague Basketball,” Jordi Bertomeu, President & CEO of Euroleague Basketball, said.

“The attractiveness of the product and its extensive distribution across all platforms and territories has taken the appeal of the league to the highest standards ever.”

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