Euroleague Basketball Seals Three-Year Partnership With SEAT

Euroleague Basketball has announced a deal with Spanish automobile manufacturer SEAT as its newest official partner.

A three-year agreement makes SEAT the official global car partner of the Turkish Airlines Euroleague and the Eurocup.

As part of the deal SEAT will have presence at both the Turkish Airlines Euroleague Final Four and the Eurocup Finals.

The agreement also sees SEAT Turkey become an official Euroleague partner in Turkey, while it also allows for league-related promotions on a pan-European basis.

“We could not be happier about this agreement,” Roser Queralto, Eurloleague Basketball’s Chief Business Development said.

“SEAT is the latest major industry leader to choose to link its name to our competitions.”

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