Euroleague Basketball Inks Poland Broadcast Deal
By Community | October 14, 2014
Euroleague Basketball have extended their broadcast partnership with Poland’s nc+ to make it the official destination of Turkish Airlines Euroleague broadcasts in that country.
nc+, which had broadcast the Euroleague as part of the CANAL + family for several years in the past, has acquired the rights to Europe’s premier basketball for the next two seasons. In doing so, nc+ adds the Turkish Airlines Euroleague to an already long list of sports leagues that it broadcasts, including the UEFA Champions League, UEFA Europa League, NBA and WNBA.
The agreement between nc+ and Euroleague Basketball goes into effect immediately, which allows nc+ to broadcast the debut game between Polish champion PGE Turow Zgorzelec and Greek champion Panathinaikos Athens on Friday. All of PGE Turow’s games will be broadcast live on nc+ platforms. The network will also feature Turkish Airlines Euroleague coverage throughout the season, culminating with the Final Four in Madrid, Spain next May.
“Our commitment to the basketball fans in Poland takes a big step forward thanks to this agreement with nc+,” Andrea Bassani, Euroleague Basketball’s Chief TV and New Media Rights Officer, said. “We are delighted to reunite with a partner that guarantees quality broadcasting of Turkish Airlines Euroleague games in a market that Euroleague Basketball has always believed in due to its enthusiasm for our competitions and the growing competitiveness of Polish teams in them. We look forward to working again with nc+ and growing together in Poland.”