Euroleague Basketball Creates Chief Business Officers Board
By 9 Active | December 6, 2018
The organiser of the top European clubs competition, Euroleague Basketball, has created a ‘Chief Business Officers Board’, which it said will “take the lead in the definition of current and future collective business strategy and of the collaboration framework between the league and the clubs to maximise revenue generation.”
The board will coordinate with EuroLeague Business Operations & Club Services, which was established last year to work with the clubs across all commercial areas to maximise revenues and create long-term business sustainability.
The board will be formed of the Chief Business Officers of the clubs Kirolbet Baskonia Vitoria-Gasteiz, FC Bayern Munich, Maccabi Fox Tel Aviv, Panathinaikos OPAP Athens and Zalgiris Kaunas. The club representatives will be joined by two external consultants: Hasan Arat, a businessman and former Besiktas vice-president and professional basketball player; and Marshall Glickman, strategic chief executive of G2 Strategic, the USA-based sports consultancy.
Euroleague Basketball executives will also participate. They added: “The CBO Board will discuss the current business management structures and strategies of the clubs and identify potential areas of collective and individual growth. These discussions will be powered by the insights delivered by EuroLeague BOCS in all business verticals, including sponsorship, ticketing, premium seating, digital, merchandising and licensing, communications, fan engagement, arena usage, venue development, organizational structure and executive recruitment.”