EuroLeague Basketball Continues Deal with NBA TV for North America Rights
November 3, 2011
Euroleague Basketball has renewed its deal with American broadcaster NBA TV bringing Europe’s premier league action to North Ameica for the current season.
The new deal means that NBA TV will broadcast one game per week to North American viewers, with a choice between the Turkish Airlines Euroleague Game of the Week or exclusive North American rights to a different game.
Andrea Bassani, Euroleague Basketball’s Chief of Television and New Media Rights Officer, said: “We are pleased that the Turkish Airlines Euroleague will continue to be seen by basketball fans in the United States and Canada through NBA TV. NBA TV is a favorite among basketball fans and television viewers in North America and our continued cooperation with them will help basketball-loving fans in America see the unique nature of the Turkish Airlines Euroleague.”