Euroleague Basketball Appoints Generate to Handle Turkish Airlines Final Four Marketing

By Community | December 13, 2012

Leading sports marketing and sponsorship agency, ampoule  Generate, ed has been appointed by Euroleague Basketball to collaborate in all marketing and communications activities leading up to and around the Turkish Airlines Final Four competition at London’s O2 Arena in May 2013.

Generate will work alongside Euroleague to provide an integrated agency solution to deliver the short and long term objectives for basketball within the UK. This will include a detailed PR and activation strategy leading up to and during the Final Four event to engage fans with basketball and draw in a sell-out crowd at the O2. Generate will also be working on consultancy activity, malady as well as working to identify and secure key sponsors and partners to engage with the Final Four competition and Fanzone. eratepartnership with the British Basketball League (BBL). o promote the sport within the UK and encourage grassroots initiat

As part of the Turkish Airlines Euroleague Final Four, the Generate’s specialist events team will be producing a Euroleague Fanzone, hosted in Trafalgar Square throughout the duration of the competition. The area will include a variety of fun and engaging activities for fans from basketball exhibitions to music and entertainment. In addition, the activity will provide a platform for Euroleague to promote the sport within the UK and encourage grassroots initiatives in partnership with the British Basketball League (BBL).

The Turkish Airlines Euroleague Final Four is a three-day championship event taking place from May 10-12 2013 and it marks the finale of an eight-month long competition involving the 24 top European teams.

Jordi Bertomeu, Euroleague Basketball, President and CEO, said,“We are thrilled to be working with Generate in helping us to bring the Turkish Airlines Euroleague Final Four to The O2 Arena in London for the first time. By bringing Euroleague to the UK, we want to help create a legacy for basketball in the UK and hope that the sport will eventually be mature enough to have a team in the Euroleague competition. Through a combination of great basketball and fun activities like the Trafalgar Square Fanzone, we can’t wait to show the UK public the excitement and passion of our sport.”

Rupert Pratt, Generate Sponsorship, managing director, said, “We are very excited to be working with a major rights holder like Euroleague in helping them to establish a presence in the UK.Euroleague is one of the most popular and prestigious competitions in Europe with live action in 50 cities and a passionate fan base.

The UK needs a premier basketball competition and given Euroleague’s strength, this is a huge opportunity for the development of the sport. The Final Four competition at the O2 Arena and the Fanzone will draw in a sell-out crowd and is a great opportunity to promote the sport of basketball and attract commercial partners in the process. However, this is just the start, as we are working on a long term commercial strategy, strategic communications campaign and engaging live events for Euroleague in the UK.”

Euroleague is Europe’s premier basketball competition and in the 12 years since it was established, it has grown to become the world’s second largest basketball competition after the NBA. The 24 teams compete across 12 major European cities and regularly host pre-season games against touring NBA teams.