Euroleague Basketball Announce Partnership With

March 16, 2015

Euroleague Basketball and digital sports media, today announced the launch of a new partnership. will host the new-look official online destination for Turkish Airlines Euroleague Fans in Germany.

The new site, which will be hosted in a dedicated within, will be the main point of reference for Europe’s top club competitions for all German basketball fans, with access to video highlights, news, extensive articles, on-site coverage, game analysis, interviews, statistics, polls and many more exciting features.

Fans will be updated through exclusive editorial content, produced by the editorial team of expert Euroleague writers.

The coverage will especially feature the German teams participating in the top two European competitions – the Turkish Airlines Euroleague and the Eurocup – as well as full coverage of both competitions in general.

As part of the Euroleague’s global presence on social media, fans in Germany can also follow the Turkish Airlines Euroleague through the new official German Facebook page, with updates from basketball staff writers.

Dirk Ifsen, Managing Editor PERFORM Germany, the holding of, said of the partnership: “The Turkish Airlines Euroleague is the Champions League of basketball and one of the most exciting basketball competitions in the world; it has developed into a truly global sports brand.

“We are delighted to be working with the Turkish Airlines Euroleague to grow its audience base in Germany and Europe, and look forward to providing German basketball fans with even more great coverage. After our ongoing successful partnership with the NBA, this also strengthens our role as the home of basketball in Germany.”

“We are really proud to welcome as our new Premium Official Media partner in Germany” states Alex Gunnar Ferrer Kristjansson, Euroleague Basketball Brand and Communications Director.

“This agreement marks the last step in our strategic plan of bringing our competition closer to our local fans by partnering with the top media in each market. Germany is one of our priority markets and we couldn’t find a better partner than SPOX, the sports reference in the country” joins an illustrious list of Official Premium Media Partners that includes Gazzetta dello Sport (Italy), L’Equipe (France), Diario As (Spain), Milliyet (Turkey), (Greece) and, most recently, (Russia).