Euroleague and Turkish Tourism Agree Expanded Partnership

Euroleague Basketball has secured a deal with Turkish Tourism to become the Official Premium Destination partner for both the Euroleague and the Eurocup for the current 2015-16 season.

The Turkish Ministry of Culture and Tourism had joined Euroleague Basketball as a partner last spring at the 2015 Euroleague Final Four in Madrid, and both sides have agreed to continue working together this season. 

Turkish Ministry of Culture and Tourism Director General, İrfan Önal Önal said. “After the our mutually successful partnership at the 2015 Euroleague Final Four in Madrid, now Turkey has become the Premium Destination Official Partner of Euroleague Basketball.

“I am sure this partnership will continue growing in the future.”

Under the agreement, the Turkish Tourism campaign called Turkey Home will enjoy a 360-degree sponsorship package of promotional assets from both the Euroleague and the Eurocup.

The collaboration features an exclusive digital platform called the “Social Wall presented by Turkey Home”.

“After first working together with Turkish Tourism at the Final Four last spring, we can’t be happier with that experience and our plans to do a lot more together going forward,” Jordi Bertomeu, Euroleague Basketball President and CEO, said.