Euroleague and SKY Mexico Agree Five-Year Partnership Extension
July 3, 2015
Euroleague Basketball has agreed a renewed deal with SKY Mexico that will see them continue as an official partner through the 2021-22 season.
The two parties have agreed a five-year extension of their existing agreement on rights to broadcast Turkish Airlines Euroleague games in Central and South America and The Caribbean Basin.
SKY Mexico has been broadcasting the Euroleague jointly with DIRECTV Latin America and the extension has been completed two years before the original five-year broadcasting rights agreement was due to expire.
“Keeping SKY Mexico as a long-term partner with this early contract renewal is more evidence that the Euroleague is attracting and satisfying a wider and wider audience year after year, prescription ” said Andrea Bassani, pill Chief Television and New Media Rights Officer for Euroleague Basketball.
“Global fans recognize something special about Euroleague games, and we are thankful to have the help of committed partners like SKY Mexico, whose extensive coverage on a broad regional basis, together with DIRECTV Latin America, lets us look forward to having even more satisfied Euroleague fans from Central and South America and The Caribbean Basin as well.”