Euro 2012 boosts online soccer merchandise sales in China

E-commerce sales of soccer merchandise in China have increasedly sharply as football fans around the country are gripped by Euro 2012.

Tabao vendor Xie Hui said: “The results might determine which national flag we should keep more of in stock. [Online retailers are] embracing the football spirit,doing a roaring trade in colorful national flags, kits and trophies.”

With many consumers eager to find Euro 2012 merchandise deals online, ‘European Cup’ became one of the most searched phrases on China’s most popular customer-to-customer e-commerce site, Taobao.com, early this week.

Tabao PR Officer, Wang Ying, said the search frequency “rocketed in popularity six times compared with just a month ago.”

Taobao reported Spanish team kits have been the biggest seller- over 5,000 have been sold in the past month. The kits of Germany, Italy, France and Portugal have exceeded 3,000 sales each.

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