Etixx Named Official Sports Nutrition Provider of London Irish

Aviva Premiership team London Irish have confirmed sports nutrition brand Etixx as their official sports nutrition provider in a three-year deal.

The partnership will see Etixx provide a wide range of their quality nutrition products to the London Irish first team and Academy squads.  

The Etixx logo will appear on the right-hand sleeve of the London Irish first team playing jersey for all Aviva Premiership, LV=Cup and European matches. During London Irish home fixtures at the Madejski Stadium, Etixx will receive widespread in-stadium branding presence on touchline boards and throughout concourse areas as well as adverts on the ground’s big screen. 

Etixx boasts an extensive roster of sports sponsorship deals – including partnerships with the Omega Pharma Quick-Step cycling team (soon to become the Etixx Quick-Step cycling team), 2013 Ironman World Championship winner Frederik Van Lierde and French football club Lille Olympique Sporting Club (LOSC).

Claire Rive, Sports Nutrition National Sales Manager at Etixx said: “Our extensive experience, research and development show that we know exactly what today’s athletes need to supplement their training and aid recovery.  Our first supplement was six years in the making, taking a lot of meticulous planning, development, and testing. Since then we’ve added a lot of products to our range to constantly be on the forefront of innovation. 

Jim O’Toole, London Irish Commercial Director added: “Etixx’s launch plans include an extensive UK retail distribution presence and will add significantly to our brand presence in non traditional arenas. We look forward to working with their team going forward as they continue to develop both their product and business and in creating an innovative activation campaign to drive measurable results.”