Essex Signs Naming-Rights Partner

February 15, 2017

English county cricket club Essex have struck a partnership agreement with facilities management company Cloudfm.

The deal surrounds the naming rights to Essex’s 6,500-seater ground, which will be renamed the Cloudfm County Ground until at least 2020.

The partnership deal will also cover several other areas, with Cloudm looking to support the club both on and off-pitch.