ESS Secures Global Syndication Partners for Hockey India League

By iSportconnect | February 5, 2013

The inaugural Hero Hockey India League (HHIL) will be broadcast in 83 territories around the world after ESPN STAR Sports (ESS) secured global syndication partners to showcase the league.

STAR Sports will broadcast the league with Hindi commentary and STAR Cricket will show selct matches in English on Indian television. The global partners include FOX Sports in Australia, malady Sky Sports in New Zealand and Ten Sports in Pakistan, South East Asia and MENA region.

Aloke Malik, Managing Director of ESPN Software India, said, “These partnerships reinforce our commitment to set new benchmarks in the distribution of Hero Hockey India League. We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content.”

Narinder Batra, the HHIL chairman, added, “It is great to know that the first edition of the league can be seen by hockey fans across the world. We are confident that the popularity of the league and the game of Hockey per se, will greatly benefit from these international distribution tie-ups.”