ESS ropes in big-bang sponsors for ICC CWC 2011

November 11, 2010

ESPN Star Sports, the official broadcaster for the upcomign ICC Cricket World Cup 2011, has roped in big bang sponsors for the cricket’s marquee event, according to, India’s leading sports business portal.

Sony, Pepsi, Maruti Suzuki, Nokia and Philips are some of the sponsors who have come on-board as the broadcast sponsors.

Sources say that ESS is looking at 10 sponsors with three co-presenting and seven associate sponsors.

The broadcaster has also launched the marketing campaign for the event with “One Billion Hearts. One Wish” being the theme of the campaign.

When contacted an ESS spokesperson remained tight lipped about the developments.