ESS Confirm New Motorsport Programme Added To Ranks
By iSportconnect | April 20, 2012
Sports Broadcaster ESPN has announced a new programme called ‘2 Wheels’ has been added to their Star Sports venture (ESS), which is expected to run along side the MotoGP season.
Targeted towards the Motorsport market in India, The programme will be primarily based around the premier motorcycle road racing series, including MotoGP and the SuperBike World Championships. It is understood that ‘2 wheels’ will also cover SuperEnduro endurance racing and off road action in the X-Trail World Championships.
“We have witnessed a growth in traction for the motor racing genre, and the new programme aims to tap into the robust viewership across Asia for premier motorcycle races,” said Craig Dobbs, executive vice president, programming and production, ESPN Star Sports.
“While we continue to build on our growing portfolio of motorsports content, we see the need to present shows that appeal to motorcycle racing fans. This firmly demonstrates our continuous effort to serve our sports fans, while offering an excellent promotional platform for potential advertisers.”
ESS holds the rights to broadcast the MotoGP World Championship on multiple distribution platforms across 24 countries in Asia until 2016.