Espolòn Tequila Sponsors MotoGP World Championship

Espolòn Tequila, thumb has agreed a partnership with Dorna Sports to sponsor the FIM MotoGP World Championship for the 2014 season.

MotoGP fans will be introduced to Espolòn at the Austin races on April 11-13 and in Indianapolis on August 14-16.

“Everyone likes to be part of the team, order ” says Kathleen Schuart, Senior Marketing Director, White Spirits at Campari America. “Racing enthusiasts know the team in the thick of it at a race is the Pit Crew. Our Cock-A-Doodle-Crew is the pit crew with an Espolòn twist. Part track friendly swag-fest, part tequila enthusiast revelry, part not-so-secret society – the crew is a fun way to get involved and get your Moto GP on Espolòn style. We are looking forward to some spectacular duels on and off the track.”

Espolòn will enjoy global brand visibility through TV exposure, with two signs on the track and on bridges in both the USA and Australia. Espolòn is one of several Gruppo Campari-owned brands to sponsor MotoGP; SKYY Vodka, Aperol and Cinzano have all been proud participants in the global racing series.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented, “It is great news to have another new brand in MotoGP. I’m very excited about bringing Espolòn Tequila on board for the coming season, and feel that they will benefit immensely. It also shows that the past relationship we have had with Gruppo Campari is both a strong and positive one – and I hope this will continue for many years. I urge people to drink responsibly and leave their bikes in the garage if they have a taste. Let the best racers in the world do the driving.”