ESPN3 to Air Number of Cricket Series’ in US
By Community | July 11, 2013
ESPN3, herbal | an online streaming service provided by ESPN Inc., health have announced they have struck a sub-license deal with Zee TV to provide exclusive live coverage of the West Indies tri-series in the US.
The agreement, which includes additional series from the Pakistan and Sri Lanka cricket boards, will give fans in the US access to the matches through the end of the year. Featured opponents in the tests, ODIs and T20s include India, South Africa and New Zealand.
“ESPN3 is proving itself to be a leading destination for live coverage of major cricket events in the US, and following the ICC Champions Trophy with the tri-series in the Caribbean continues on our mission to serve fans with access to the second most popular international sport,” said ESPN vice president of programming and acquisitions John Lasker. “We look forward to delivering these events across multiple platforms to veteran fans while also introducing this dynamic sport to new audiences.”
“We are very delighted to work with ESPN3 to distribute our cricket content,” added Asia TV USA GM Sameer Targe. “It is time south Asian programmers think outside the box to deliver their content that might otherwise not be seen on television across digital platforms to best serve sports fans.”