ESPN announces official sponsors for X Games Aspen 2018
By Taruka Srivastav | January 23, 2018
ESPN has unveiled brands including SoFi, Harley-Davidson, LifeProof, Monster Energy and The Real Cost (FDA) as official sponsors of the X Games Aspen 2018, which will be broadcast live on ESPN and ABC.
GEICO has also returned as the event’s official music sponsor and will be joined as new sponsors such as Botanicare, Great Clips, Netflix Original Series Altered Carbon, Nobis and Zelle and Polaris.
Fans will also have the opportunity to browse product displays and on-site activations provided by Comcast Xfinity, D’Angelico, Hibachi4Hire, Home Team BBQ, iHeartRadio, Munch, Wendy’s and White House Pizza at ‘X Fest’.
Welcome to #XGames Aspen Week!
• 141 competing athletes
• 17 countries represented
— X Games (@XGames) January 22, 2018
Sponsor packages include content creation and rights to the official marks and logos while sponsors will also have a media presence during the X Games telecasts, plus prominent positions across X Games social platforms and VIP experiences on-site.
Greg Rossi, vice president of multimedia sales, ESPN said: “The long-standing partnerships, as well as the new brand relationships, we’ve fostered around X Games Aspen are a testament to the quality event and spectatorship we deliver year after year at Buttermilk Mountain.
“Our established relationship with the venue and local organizers allow us to create a fan experience that is highly engaging and immersive to those both on site and watching at home.”