ESPN to take 3D coverage to Australia
July 29, 2010
American network ESPN is to broadcast its first 3D offering outside of the US with coverage of the X Games to be screened in Australia this weekend.
The sports broadcaster has teamed up with Australian pay-TV operators FOXTEL and AUSTAR to provide eight hours of 3D coverage of the extreme sports event in Los Angeles, which is taking place from 29 July to 1 August.
The 3D broadcast will be available to all FOXTEL iQ2 and AUSTAR Mystar HD subscribers with 3D-ready television sets.
ESPN Asia Pacific vice president, Michael Morrison, said: “Extending ESPN 3D to Australia reinforces our commitment to provide fans worldwide the best quality sports programming.
“3D television has taken off in the United States and around the world and this provides ESPN 3D an outstanding opportunity to work with FOXTEL and AUSTAR in Australia to bring this exciting trial programming to Australian sports fans.”
FOXTEL’s director of sport, Pete Campbell, added: “FOXTEL was the first to bring Australians 3D television and we’re thrilled to partner with ESPN for another ground-breaking sport experience.”