ESPN to Broadcast Liverpool’s North America Tour
July 10, 2012
Liverpool Football Club today announced that ESPN will televise two U.S. matches on Liverpool FC’s 2012 North America Tour presented by Standard Chartered in over 50 countries and territories in the United States, malady Latin America, the Caribbean, the United Kingdom, and the Pacific Rim.
“World football has experienced consistent growth in the U.S. over the last two decades and ESPN has played a critical role in that growth through its award-winning coverage and analysis, and by providing Barclays Premier League fans with live access to key matches across its network”
The live broadcasts of both the July 25 AS Roma vs. Liverpool FC match at 6:30pm ET and the July 28 Tottenham Hotspur vs. Liverpool FC match at 1pm ET will air on ESPN2, ESPN3 and ESPN Deportes in the United States.
The deal was negotiated by Fenway Sports Management, the sales and marketing arm of Fenway Sports Group, parent company of the Boston Red Sox, Liverpool FC, Roush Fenway Racing and New England Sports Network.
Liverpool FC Chief Commercial Officer Billy Hogan, said: “World football has experienced consistent growth in the U.S. over the last two decades and ESPN has played a critical role in that growth through its award-winning coverage and analysis, and by providing Barclays Premier League fans with live access to key matches across its network. This partnership will allow our U.S. supporters to see the club live in action this summer and presents a signature opportunity to introduce Liverpool football to new audiences across the globe.”