ESPN Star Sports Renews Sponsorships

November 28, 2012


ESPN STAR Sports’ (ESS) Event Management Group has announced renewals of the sponsorships for Tiger Street Football and Achilles Formula Drift Asia.

Following two successful seasons, Asia Pacific Breweries has extended its partnership with ESS to continue building the profile of the Tiger Street Football event until 2014.

The competition, which has become very popular in Asia, will be expanded to new markets including Australia, Cambodia and Mongolia.

After two successful seasons of the Achilles Formula Drift in 2011 and 2012, ESPN STAR Sports has renewed a deal with PT Multistrada Arah Sarana Tbk as title sponsors until 2015 for the event in three markets – Malaysia, Indonesia and Australia, for the very first time.


“The Tiger Street Football and Achilles Formula Drift Asia events have grown from strength to strength, and we are encouraged by the tremendous support and enthusiasm of Asia Pacific Breweries Limited and PT Multistrada Arah Sarana Tbk,” Harvey Davis, ESPN STAR Sports Vice President, Event Management, said.{jcomments on}