ESPN Star Sports Pursue Event Management Venture

By iSportconnect | April 18, 2012

Broadcaster ESPN Star Sports (ESS) has revealed the launch of its on-ground division, anesthetist Event Management Group (EMG), in India. This is believed to be a pursued attempt towards securing an established venture in event management business.


PepsiCo India is also understood to have signed on EMG to manage its mega football league Pepsi T20 Football’s on-ground events in India. The new contract requires ESS to produce and showcase the Pepsi T20 Football tournament in a special eight-episode series.


Furthermore, EMG are currently managing the School Quiz 2012 where HDFC Life has been confirmed as the title sponsor. While on-ground initiatives around the HDFC Life School Quiz 2012 have already started, on-air telecast of the quiz begin on June 1, 2012.


EMG manages and promotes premier sporting events in Asia. EMG specialises in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1,000 events in 11 countries, all events organised by EMG enjoy unrivalled regional broadcast across Asia through the ESPN and Star Sports channels.


Sanjay Kailash, Executive VP, ESPN Software India, said, “Event Management Group has firmly established itself across Asia Pacific with world class products designed to engage and entertain sports fans. It offers an exciting business opportunity in the Indian market as well. We can bring our deep international experience into play; create tailor made events and offer interesting and innovative marketing solutions using multiple platforms of ESPN Star Sports. I am sure companies will see lot of value in what EMG has to offer.”