ESPN Launch Free ‘WatchESPN’ App for iPad, iPhone, iPod Touch

April 8, 2011

An announcement made yesterday, April 7, by broadcaster ESPN revealed that its flagship network ESPN as well as ESPN2, ESPNU and are now available to Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers via the new ‘WatchESPN’ App for iPad, iPhone and iPod touch, now available on the App Store.

The new initiative comes just in time for the early rounds of the Masters, the National Basketball Association (NBA) Playoffs and the beginning of the Major League Baseball (MLB) season.

George Bodenheimer, president, ESPN, Inc. and ABC Sports, stated: “Innovation continues to drive ESPN. When we launched in 1979, nobody envisioned a day when people would carry ESPN in their pockets.  But here we are.  And we’ve reached this watershed moment for the industry through tremendous collaboration with forward-thinking partners.”

The free WatchESPN App includes a simple user interface that takes the current online viewing experience to the high-resolution, Multi-Touch displays of iPad, iPhone and iPod touch.

Once a user downloads WatchESPN from the App Store, they will receive instructions to enter their cable subscriber credentials to enable them to access their favourite ESPN content on their device.

Sean Bratches, executive vice president, sales and marketing for ESPN, added: “This represents the culmination of our efforts over the last five years. We strive to serve the sports fan wherever they consume sports, and I can’t think of a better way to do that than making our networks available to fans whenever and wherever they might be.”