ESPN Inks Ultimate Frisbee Broadcast Deal
March 20, 2013
USA Ultimate, medicine the national governing body for the sport of ultimate frisbee in the United States, and ESPN announced today a multi-year agreement to carry the sport’s major properties – the College Championships and inaugural Triple Crown Tour, including the U.S. Open and the National Championships.
As part of the deal, ESPN will produce and distribute live coverage of the College Championships, U.S. Open and National Championships on ESPN3 and tape-delayed programs of the College Championships on ESPNU. ESPN3 is ESPN’s live multi-screen sports network accessible online atWatchESPN.com, on smartphones and tablets via the award-winning WatchESPN app and through ESPN on Xbox LIVE to Gold members. The network is available in more than 83 million households nationwide to fans who receive their internet or video subscription from an affiliated provider.
“This is an exciting development for USA Ultimate,” explained USA Ultimate Chief Executive Officer Tom Crawford. “The networks of ESPN represent the premier sports platform in the world, and aligning ourselves with the most powerful brand in sports puts ultimate in an extraordinary place. We are thrilled to collaborate with ESPN for the foreseeable future.”
“The strategy we’ve discussed with ESPN will serve both the traditional television viewer as well as our young and tech-savvy membership base with multiple convenient and accessible viewing options,” continued Crawford. “This approach allows us to achieve our goal of creating large-scale visibility for the sport, while satisfying the growing demand for live and on-demand content from both ultimate fans and sports fans in general. Together, ESPN and USA Ultimate have some interesting and dynamic production ideas, so we’re eager to showcase our athletic and entertaining sport.”
The deal gives sports fans – including USA Ultimate’s 45,000 members and millions of ultimate players in the U.S. – unprecedented access to ultimate content.
“Carrying the College Championships and inaugural Triple Crown Tour live on ESPN3 is a true testament to our goal of serving fans,” said Todd Myers, ESPN director, programming & acquisitions. “Delivering these events across platforms to more than 83 million households nationwide is great exposure for a sport that showcases the highest level of competition in ultimate sports.”