ESPN Expands Euroleague Coverage in UK
October 27, 2011
Basketball’s Euroleague will have expanded coverage in the UK after they agreed a deal with ESPN for more coverage in the UK and Ireland including a weekly game.
The channel will broadcast an ESPN Game of the Week during the opening round, plus the Top 16, the play-offs and the 2012 Turkish Airlines Final Four in Istanbul next May.
Jeroen Oerlemans, Vice-President TV Channels, ESPN EMEA, said: “The Euroleague on ESPN is set to bring basketball fans in Europe some of the biggest names in the sport this season. By bringing UK-based fans this season’s competition, we’re continuing to broaden the range of our line-up of sports from around the world.”
The Euroleague has gained a higher profile world-wide this season with NBA exports such as Andrei Kirikenko and Serge Ibaka switching overseas during the lockout. While British star Joel Freeland is taking a major role for Malaga.
Andrea Bassani, Euroleague Basketball’s Chief of Television, added: “By expanding our relationship with ESPN UK, we are confident that basketball fans throughout the UK will get the best service possible when it comes to seeing the Turkish Airlines Euroleague.”