ESPN Expands CrossFit Games Broadcast Deal

CrossFit, treatment Inc. and ESPN announced today that ESPN2 will present the first-ever live telecast of the CrossFit Games Finals from the StubHub Center in Carson, Calif., July 28 at 7 p.m. ET. The finals will also be available via WatchESPN.

In addition, ESPN3 in its third consecutive year of CrossFit Games coverage, will present at least 30 hours of live action Friday, July 26 – Sunday, July 28. Each day, ESPN3 will have at least nine hours of the key challenges, along with analysis, highlights and athlete interviews. For fans outside the U.S., ESPN International will be delivering the events through its online players by region and on the CrossFit Games website.

“Showcasing the 2013 Reebok CrossFit Games across ESPN platforms is a great way to serve CrossFit’s loyal and growing fanbase,” said Todd Myers, ESPN director, programming & acquisitions. “We’ve seen CrossFit Games athletes continue to push the limits of athletic performance through this thriving sport and are proud to provide the channel through which fans will be able to access live action.”

Steve Weiss, Corporate Development for CrossFit, Inc., said, “We’re looking forward to the first live telecast of the CrossFit Games Finals on top of our extensive daily web coverage to showcase the event as the ultimate proving grounds for the fittest athletes on Earth. We are excited to have a partner like ESPN to cover the 2013 Reebok CrossFit Games.”

The CrossFit Games are an annual fitness competition where male and female athletes compete to be named the Fittest on Earth.