ESPN and Dr Pepper agree extension to College Football Playoff sponsorship agreement
January 9, 2018
Dr Pepper will remain as the title sponsor of the College Football Playoff (CFP) series until 2026 after agreeing a deal with ESPN to extend its support for college football in the US.
The brand will also continue its presenting sponsorship of the College Football Playoff National Championship Trophy.
Jim Trebilcock, chief commercial officer for Dr Pepper Snapple Group, said: “Dr Pepper is synonymous with college football. Since signing on as the first sponsor of the College Football Playoff four years ago, we’ve strengthened that connection exponentially, tapping into the extraordinary passions of fans of both football and Dr Pepper.
“We are very proud to be extending our partnership with ESPN and the College Football Playoff for another six seasons, and we’re looking forward to giving our fans more of what they crave in the coming years.”
