ESA to Host Insights Forum on Sponsorship Industry

April 13, 2011

An Insights Forum is to be held by the European Sponsorship Association (ESA) in London on May 5, focusing on the impact of the London 2012 Olympics and Paralympic Games on the sponsorship industry.

The forum will be particularly keen to establish whether the industry will suffer a fall in demand in 2013 following the London 2012 Games, the management and motivation of workforces during and after the Games, the opportunities and perils of becoming a global agency on the back of success in 2012 and the legacy for sponsors following the Games.

The ESA Insights Forum, which is part of the European Sponsorship Association’s successful Knowledge programme, also boasts an impressive line-up of experts to cover these issues.

Among the line-up is Rob Clarke, Head of human resources at London 2012 and Marzena Bogdanowicz of b-focused, who has vast knowledge of the potential legacy impact of London 2012, having experienced a multitude of Olympic Games in her time at the British Olympic Association (BOA).

Amanda Fone of f1 recruitment has helped both sponsors, agencies and London 2012 recruit for the Olympic Games, while Sally Hancock of Lloyds Banking Group, the first national company to sign up as a Tier One partner for the Games, will share how her organisation is managing the process of building up a talented team to deliver both the Games themselves and Lloyds’s legacy contribution.

Fredda Hurwitz of Havas Sports and Entertainment has Olympic Games experience from the agency side, and Sarah Winckless, chair of the BOA Athletes Commission and heavily involved in preparing athletes for the Games, will also be speaking.

The forum will be chaired by Matt Rogan, the ESA chair of the Education group.