Ernie Els Signs Adams Golf Equipment Deal

Four-time major winner Ernie Els has signed a new equipment supplier with a new multi-year deal with Adams Golf that will see him use the company’s clubs and showcase the brand’s logo on his bag and headwear.

“As a player, there are many factors in something as fundamentally important as your equipment,” Els said. “Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products.

“I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”

Els, who was under contract with Callaway Golf through the end of last year, spent time testing two different golf balls late in the season — Titleist’s Pro V1x and TaylorMade’s Lethal — leading many to wonder if the South African was going to make a move during the offseason.

According to a recent post on Adams Golf’s website, Els confirmed “he’s working hard to finalize the configuration and exact specs of my set, focusing specifically on the [Adams] Tight Lies fairway metals and XTD irons and hybrids.”