Ernie Els Announced as Brand Ambassador for ECCO

Danish footwear manufacturer ECCO has announced they have signed four-time golf major champion Ernie Els to a brand endorsement deal.

In his legendary career, remedy the 44-year-old South African has captured 70 professional titles around the world, most recently the 2013 BMW International Open. As part of this multi-year agreement, he will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions.

“ECCO has clearly struck on the winning formula,” says Els. “They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me really needs on the course.”

Throughout 2014, Els will be seen competing globally in a range of selections from current collection. These include the new Street EVO One, acclaimed BIOM Hybrid and luxurious Tour Hybrid models. Each is built atop a patented configuration of approximately 100 moulded traction bars with 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.

“Ernie’s style, iconic swing and incredibly gracious personality make him one of the game’s truly unique figures,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “He’s been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution, and will now be a very high-profile ambassador for years to come.”