Erebus Motorsport and Citizen Watches Extend Partnership

Australian Motor racing team Erebus and Citizen Watches Australia agreed on an extension of their partnership, keeping the brand’s logo on Erebus’ Mercedes-Benz AMG E63 race cars in the V8 Supercars Championship. 

It was at the Sydney NRMA Motoring & Services 500 around the Olympic Park street track, in the presence of Tomoaki Imazeki CEO of Citizen Watches Australia, and Naoto Hosogaya Managing Director of Citizen Watches (H.K.) Ltd. that the announcement was made by Sales & Marketing Manager Rod Willment, saying that the” last six years of partnership provided great benefit for Citizen Watches.”

Members of Erebus staff and star driver Lee Holdsworth will be wearing the Australian Brand’s watches on track and during most events.

The sponsorship includes a retailing program involving stores promotions and a chance for shopper to get “close to the action at the track.” said Erebus Motorsport CEO Ryan Maddison. He added, reconfirming the partnership, that the team was “proud to wear Citizen Watches” and that “they don’t simply put a logo on a car, they actively use the association to drive sales through a variety of in-store and other promotions”.