EPL Clubs Look to Follow Multiple Kit Sponsor Lead
December 16, 2010
It has been reported that English Premier League (EPL) soccer clubs are interested in following the example set by Barcelona, unhealthy of having more than one kit sponsor to increase revenue.
The commercial regulations to allow clubs the opportunity to sell space on their shirts to multiple backers is not currently allowed although initial approaches are thought to have been made to change this ruling, claims the Daily Mail.
The Premier League is examining the proposal, which would need majority support among the 20 clubs though it is believed that the league do not want to follow in the footsteps of the Formula 1 route of multi-sponsorship branding.
Barcelona will become the first test of the new arrange after the club agreed a deal to have both its charity partner UNICEF and its £125m record-breaking sponsors the Qatar Foundation on its shirts.
Tottenham received permission from the Premier League this season to have a league backer in Autonomy and Investec on its cup shirts.