E.ON to continue FA Cup sponsorship

June 18, 2010

Energy company E.ON has announced it is extending its deal to sponsor the FA Cup for another year, despite previously announcing an end to its support.

E.ON has sponsored the company for the past four years, and the extended deal will see the company continue its involvement and commitment to investing in all levels of the game.

The one-year extension will see E.ON sponsor the FA Cup, the FA Women’s Cup, the FA Youth Cup, as well as continuing to be an FA Schools Partner.

Sponsorship Promotions Executive at E.ON, Alex Howells, said: “Following four very successful season as FA Cup sponsor, we can today announce that we have agreed a one-year extension to our sponsorship of the FA Cup.

“It’s also a deal that works for both parties. Our sponsoring of the FA Cup has played a key part in establishing the E.ON business within the UK and we are looking forward to continuing our relationship with the FA from the very first kick next season.”