Entries are invited for the 2011 European Sponsorship Awards

Sponsors, rights holders and agencies have been invited to enter their most successful campaigns for the 2011 European Sponsorship Awards.

The 2011 European Sponsorship awards organised by the European Sponsorship Association (ESA), are the only pan-European sponsorship awards that celebrate excellence across all sectors, including sport, culture, entertainment, media, community and corporate responsibility.

For the events sponsors, rights holders and agencies have been invited to enter their campaigns. This year includes two new categories. The new categories relate to rights holders and governing bodies and the second focuses on media sponsorship.

“There is an opportunity for everyone to be involved, no matter what the size of budget,” said European Sponsorship Awards chairman Karen Earl. “We have categories covering Business to Business, Business to Community, Business to Consumer, Business to Employee and the Rights Holder Award – the latter to reflect the success of their sponsor partnerships.”

Earl added: “In addition, there is a multi-national award to celebrate the best campaign that has been activated in a minimum of three different countries, with at least one country being in Europe. Last year MasterCard was our multi-national winner for its outstanding UEFA Champions League sponsorship that reached numerous markets. We also saw a project from Latvia prove that a carefully thought out, creative sponsorship campaign executed on a small budget, can exceed the objectives set.”

Award entries will be judged by an independent panel of European industry experts, and winners will be announced at the Awards Ceremony in Amsterdam on November 22 as part of ESA’s two-day annual conference, Future Sponsorship.