Enterprise Canada Represents Rugby Canada as its Agency of Record
By Community | April 30, 2012
Rugby Canada has announced Enterprise Canada has become its agency of record for all public relations initiatives in 2012.
Enterprise Canada will be responsible for the comprehensive development and execution of targeted media relations strategies on behalf of the national rugby organization.
“We are pleased to be working with Enterprise Canada to build the brand of Rugby Canada,” said Graham Brown, Chief Executive Officer of Rugby Canada. “Rugby is a fast, exciting sport that people would love if they had more exposure to it. Enterprise Canada is invested in our organization and our game in a way that will help us make more Canadians aware of the great athletes we have playing this great game.”
With some 35 consultants in offices in Toronto, Niagara and Ottawa, Enterprise Canada has been a leading strategic communications, government, media and public relations firm serving the private, public and not-for-profit sectors for more than 60 years. Enterprise Canada will help promote the events and players of Rugby Canada, building the profile of both the organization and the sport, which will make its Olympic debut at the 2016 Games in Rio de Janeiro.
Enterprise Canada’s goal for the upcoming year is to help reinforce and maintain Rugby Canada’s current position within Canada as a progressive and well-administered sport organization.
Stephen Murdoch, Vice President, Public Relations for Enterprise Canada, said: “We are very excited that Rugby Canada has chosen to form a partnership with Enterprise Canada. We are very invested in ensuring Rugby Canada continued success. We are confident that this partnership for 2012 is the beginning of great things to come this year.”
by Ismail Uddin