English FA Gets BT On Board In Big New Deal

The Football Association has agreed a massive new five-year sponsorship agreement with BT.

The new deal is believed to be worth close to £10 million a year until 2024, according to BBC.

The BT agreement includes all 28 England squads and will see the company logo appear on all development, futsal and disability team training kit.

The men’s and women’s senior squads will sport the BT logo on their training kit this summer, as they compete in the UEFA Nations League and FIFA Women’s World Cup respectively.

The FA’s seven-year partnership with Vauxhall ran out following the 2018 World Cup.

EE will continue as the main sponsor of Wembley Stadium.

“This partnership will reach all areas of football, including grassroots football and communities up and down the country,” said Marc Allera, Chief Executive of BT’s consumer division.

“This is a great start to an exciting week for England football, with the Lionesses starting their World Cup campaign and the men’s senior team in the finals of the Nations League,” said Mark Bullingham, the FA’s Chief Commercial and Football Development Officer.

“We’re delighted BT will be our new lead England partner, encompassing our 28 England men’s and women’s senior teams, development teams, Futsal and disability teams.”

“Furthermore, I’m thrilled we have also extended our long-standing partnership with EE who will continue as principle partner of Wembley Stadium. We look forward to working with BT and EE over the coming five years, continuing our commitment to developing the game and bringing our fans and teams closer together.

“I’m really pleased that alongside Barclays and Boots this year, we can add BT to our growing portfolio of commercial partners.”