England and Wales Cricket Board secure Foster’s Partnership

By iSportconnect | March 24, 2016

Foster’s is to become the ‘Official Lager of England Cricket’ in a new two year sponsorship deal with The England and Wales Cricket Board (ECB).

The agreement will start with this summer’s home international series against Sri Lanka and Pakistan and gives Foster’s a range of commercial rights around the international game.

Key benefits for Foster’s will include England player appearances, allergist | perimeter board advertising, in-ground product display rights and the opportunity to build ‘pourage’ relationships with county grounds.

Read more HERE.