England & GB Hockey

Merchant Gourmet Serve up Hockey Sponsorship Deal

By Shantanu Srivastav | April 25, 2018

Merchant Gourmet has been unveiled as a new sponsor of the England and Great Britain field hockey teams, and of this year’s Women’s World Cup.

The UK-based firm has signed a three-year deal with England & GB Hockey.

As part of the agreement, the food brand will assist with athlete nutrition by making ready-to-eat grains and pulses available to players.

Clive Moxham, Group Commercial Director at Merchant Gourmet’s parent company, Leathams, said of the deal: “This new partnership between Merchant Gourmet and England & GB Hockey is a great match as it highlights the nutritious benefits of the Merchant Gourmet range when leading a modern, active lifestyle.”

England Hockey Commercial Director, Jonathan Cockcroft, added: “With diet being such a crucial element of performance sport, we are happy to be working with such a high calibre, nutritional brand. The partnership will benefit the athletes and help hockey reach new audiences.  We very much look forward to bringing it all to life at the Vitality Hockey Women’s World Cup this summer.”

The Women’s Hockey World Cup gets underway in London on July 21st.

England & GB Hockey