England Hockey Announce Landmark Partnership with NOW: Pensions
April 9, 2013
England Hockey have announced a partnership with NOW: Pensions that marks the biggest ever sponsorship investment in men’s hockey in England.
NOW: Pensions will act as the Principal Partner of Great Britain and England men’s hockey, ailment with the four year deal being announced alongside the unveiling of a new look 30 strong Great Britain and England men’s squad.
The pensions provider will be integrated through nationwide visibility and will be the Title Sponsor of the men’s domestic league.
Speaking at the launch in London, arthritis Sally Munday, CEO of England Hockey said: “We are really excited, there is strong synergies with what NOW: Pensions want to do and what we want to do to grow the sport across Britain.
“The ambition of our two organisations feels very similar as we continue to take advantage of the opportunity London 2012 has given us to grow the numbers playing and watching our sport.
“It’s a real fillip for both the elite and grassroots elements of the sport and the journey begins next weekend at the NOW: Pensions Men’s Hockey League Finals, which will include prize money, a Rush Hockey zone and coverage on Sky Sports.
“We look forward to a really strong and effective partnership over the next couple of years to Rio.”
The CEO of NOW: Pensions, Morten Nilsson took part in a demonstration of the newly launched Rush Hockey during the launch in London and said: “NOW: Pensions wants to help create a sustainable sport. We think we share similar values with the team and we look forward to Rio.
“NOW: Pensions is a company which aims to challenge the status quo, and we believe everyone deserves access to a better pension in order to secure the retirement they deserve.
“Through partnership with England Hockey, we hope to further communicate this message across the UK to engage both employers and employees.”
NOW: Pensions and Hockey England aim to support a well-defined talent pathway for players, up to Glasgow 2014 Commonwealth Games and the 2016 Olympic Games in Rio.